Search results for "product customization"

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Customer Perception Driven Product Evolution - Facilitation of Structured Feedback Collection

2016

Competitive environment not only requires effective advertising strategies from the product producers and service providers, but also to do comprehensive and sufficient analysis of their customers to understand their needs and expectations. Successfully involving customers into a product/service co-creation process, companies more likely increase their future revenue. Customer feedback analysis is widely applied in marketing and product development. Among other challenges (e.g. customer engagement, feedback collection, etc.) automation of customer feedback analysis becomes very demanding task and requires advance intelligent tools to understand customers’ product perception and preferences.…

ta113structured feedback collectionKnowledge managementComputer sciencebusiness.industry05 social sciencessemantic customer feedbackCustomer perception02 engineering and technologycustomer analytics020204 information systems0502 economics and businesssemantic personalization0202 electrical engineering electronic engineering information engineeringFacilitation050211 marketingProduct (category theory)businesstriple generation supportproduct customizationProceedings of the 12th International Conference on Web Information Systems and Technologies
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